For my first big boy brief, I had the opportunity to announce Stephen King’s thriller, Mr. Harrigan’s Phone.
The film was about an old man haunting people with post-mortem text messages. So we gave our audience the same experience.
PR: The Drum, Bloody Disgusting, Club de Criacao, Marketing Brew, Adweek.
Extension: Bury Your Phone
To prevent more unwarranted deaths, we created a Phone Burial Service. Morticians carried around a life-sized casket in Central Park. Burying a phone = a death certificate/discount for Netflix. We ended with two phones.
