I made Sour Patch Kids twerk on national television.
One year into DAVID Miami, I created my first TV commercial. We reenacted the iconic sour and sweet mashup of Sour Patch Kids in a music mashup. Of course, my Hialeah blood made it Reggaeton.
Created the ‘Mashup the Mischief’ idea for their two-year music platform.
Wrote the script (and 100 more that did not survive).
Briefed the music houses on the mashup and oversaw the audio-engineering. Then briefed them again on year two (we only had Pink Pantheress on contract for one year). Being a musician is fun.
Recorded VO thrice: English, Spanish, and French.
Gave a surprising amount of valuable feedback on the shoot.
Led the edits.
Wrote post copy for IG, TT, SC, YT, and X & banner copy for web—all translated to Spanish and French.
