To promote Persil, we sponsored the kings and queens of outfit repeaters: cartoon characters.
Instead of viewing repeating outfits as a negative, we realized that itβs a sign of self-confidence β and more importantly, a sign that you wash your clothes.


(S) Sofia Osorio (AD) Avani Choudhary (CW) Ander Perez
Secret Codes / Selling Kids / Toilet Chronicles / Lost in Calculation / Cliteracy / exBay / BedBull